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October 05, 2021, 11:00 PM

Conversion Rate Optimization: Opting In To Optimization

A talk by Jon MacDonald
President, Founder, The Good

Speaker expertise

Founder of The Good, conversion rate optimization experts | CRO & UX expert, author & speaker | thegood.com | jonmacdonald.com


Learn the key principles from Jon's latest book "Opting In To Optimization" that help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms (such as iOS and Facebook challenges).

Jon is founder of The Good, a conversion optimization firm that has helped globally-recognized brands like Nike, Adobe, Xerox, and The Economist exceed their ambitious growth goals. He also co-authored "Stop Marketing, Start Selling" and frequently serves as a CRO expert for podcasts and conferences.

In "Opting In To Optimization", Jon packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands convert more visitors into buyers.


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Free digital copy of our book Stop Marketing, Start Selling

Your guide to doubling online leads, customers and revenue. A step by step guide to websites that convert. After years of striving to create the perfect model for ecommerce and lead generation websites, we have captured the philosophy, process, and tactics that have allowed us to deliver double-digit ROI for our clients consistently. This book outlines a digital process that offers companies flexibility, rapid learning, and constant iteration towards better website performance.

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