I am an award winning entrepreneur with a love of puns and penchant for earned media.
I started out as an agency PR consultant working first with super niche personalities (think stars of The Secret, psychics and retro bands); then with household names like Groupon, Smirnoff and Woolworths. Later I made the move in-house, working on multi-national companies in retail at Westfield and drinks at Pernod Ricard, where I was responsible for campaigns generating thousands of media hits.
In 2016, I co-founded Silverfox Management Group, Australia and NZ’s first agency to exclusively represent mature age models. The Australian Financial Review described Silverfox as a “baby boomer whisperer” helping brands advertise to the older generation.
In 2017, I co-founded Trichomia, owner of Soul Seed hemp foods and Hemple CBD brands. Both Forbes and The Telegraph UK described Hemple as reaching “cult status”.
Me or my owned brands been featured in Stylist, Trendhunter, The Daily Mail, Mornings, The Australian Financial Review, Future Women, SmartCompany, Better Homes & Gardens and more.
My current role is Co-Founder and Director at WCP Brands Limited, owner of "Junkie" media outlets - you might have seen Home Junkie, Film Junkie, Social Junkie and Travel Junkie in your newsfeeds. We're a viral publisher with 6 million+ followers, reaching 900 million people organically with our content per month.