Black Friday sales that
actually made money.
Build your biggest sale of the year in August.
26 business owners break down the
26 speakers ✦ 3 days ✦ $0 to attend ✦ August 25–27 ✦
26 speakers ✦ 3 days ✦ $0 to attend ✦ August 25–27 ✦
26 speakers ✦ 3 days ✦ $0 to attend ✦ August 25–27 ✦
26 speakers ✦ 3 days ✦ $0 to attend ✦ August 25–27 ✦
26 speakers ✦ 3 days ✦ $0 to attend ✦ August 25–27 ✦
There's more than one way to run a Black Friday sale.
The part nobody shows you
Spend three days inside other people's Black Friday sales.
Some of the people teaching here go all in, with a full campaign and a big offer. Others do something much smaller and it works just as well. Nobody's going to tell you which one to be, or that you have to run a Black Friday sale at all. Every session hands over something real: the offer, the emails, the timing, what worked, and the thing they'd never do again.
You'll leave knowing exactly what your Black Friday looks like, down to the emails and the offer.
The lineup
Meet the speakers
Twenty-six business owners sharing their most
profitable Black Friday Strategies.
The Good, the Bad, and the Ugly of Black Friday Email Marketing with Liz Wilcox
$260K last Black Friday, and the $5 offer she botched.
Liz Wilcox
Inside Ellen Yin's Black Friday Playbook
Daily drops, an 8-day sale window, and the checkout change that got 25% of buyers to spend more.
Ellen Yin
How to Fill Your Black Friday Offer Before It Even Opens
Pre-launch, anticipation, and why playing hard to get sells better than asking.
Brenna McGowan
Nobody Buys From a Stranger on Black Friday
The three-part warm-up that turns your list into buyers long before the sale starts.
Eman Ismail
How to Launch a Black Friday Offer in 3 Weeks or Less
Three-week launches with zero urgency tactics.
Jordan Gill
The $30K Black Friday Debrief: What Worked, What Flopped, and What I'm Changing for 2026
25x on ads, and the day-one mistake.
Kate Kordsmeier
How to Turn Your Signature Framework Into Multiple Black Friday Offers
Four offers from one framework.
Meg Yelaney
Your Black Friday Strategy Is Ready. Is the Version of You Selling It?
Sell it like you already know it's going to work.
Jazze Jervis
Build It, Then Break It: Find the Flaws in Your Black Friday Offer Before Your Customers Do
The offer, built from your own data.
Carolyn O'Brien
The Partnership Strategy That Turned a $7K Sale Into $90K
Borrowed audiences, done well.
Helen Rajan
How to Have Your Biggest Black Friday Without Burning Yourself Out
Plan your life first, then the launch around it.
Chelsea Wallace
Behind the Scenes of Gemma's Black Friday Campaign (Start to Finish)
Go behind-the-scenes of the 5 days of deals strategy.
Gemma Bonham-Carter
How to Actually Follow Through on Your Black Friday Sale (Even When Everything Feels Overwhelming)
Finish what you started.
Kat Schmoyer + The KS Agency
How to Create a Black Friday Offer That Sells (Without Slashing Your Prices)
Protect your profit margin.
Destini Copp
Triple Your Email Open Rates Before Black Friday (Without Growing Your List)
The four people on your list, and how each one buys.
Sage Polaris
The Brand Magic That Turns Black Friday Browsers Into Buyers
The small touches that make a buyers come back again and again.
Kristin Lawton
How to Make Affiliates Excited to Promote Your Black Friday Sale
Be so organized that affiliates love promoting you.
Dara Sklar
Sell Your Black Friday Offer Before Cart Opens: The 17% Waitlist Strategy
106 on the waitlist, 78% of her sales from it.
Allison Hardy
Book Now, Shoot Later: The Black Friday Offer That Sells Your Calendar in Advance
Cash now, calendar later.
Alison Bell
How to Build a Brand Buyers Already Trust Before Black Friday
Why the discount should be doing the least work.
Kadie Smith
Organic Marketing and Long-Form Content That Converts
Stop making content that dies in 24 hours.
Megan Moore
Use AI to Stress-Test Your Black Friday Strategy Before You Launch
Ask AI what to sell, not what to say.
Joyce Hamilton
How to Make Big Money With Small Offers This Black Friday
Low price point, high profit.
dama Jue
Build Your Black Friday Sales Page in One Afternoon (Then Let Google Do the Selling)
One afternoon of work, months of traffic.
Bekah Read
How to Fill Your Slow Season With One High-Ticket Black Friday Offer
Sell high-ticket while everyone else discounts.
Dolly Delong
Behind the Scenes of 100+ Black Friday Sales
What Separated the $500 Ones From the $50,000 Ones.
Mara Kucirek
What if you gave yourself permission to have a wildly profitable November?
What if you gave yourself permission to have a wildly profitable November?
What if you gave yourself permission to have a wildly profitable November?
Not theory. Not a summary. The actual thing.
Here's what we'll show you
How to choose the right offer
Bundles, gifts with purchase, presells, early access, beta pricing. Which structure fits what you sell, and which one protects your margin instead of gutting it.
The actual emails
Full sequences, subject lines included. What went out, in what order, and on which days.
Your timeline, working backwards
What to have done by September, by October, and by the week before, so nothing lands on you at the last minute.
The real numbers
What the sale made, what converted, and where the money actually came from.
What's working right now
The plays 26 business owners are running this year, including the experiments that paid off and the ones they'd never repeat.
A sale that doesn't eat your holiday
How to set the whole thing up so it runs while you're at the table, and you get an actual Thanksgiving instead of a laptop in your lap.
Real offers ✦ Real emails ✦ Real numbers ✦
Real offers ✦ Real emails ✦ Real numbers ✦
Real offers ✦ Real emails ✦ Real numbers ✦
Real offers ✦ Real emails ✦ Real numbers ✦
Real offers ✦ Real emails ✦ Real numbers ✦
How does this sound?
By August 27
A yes or no on Black Friday, decided on purpose, in August.
1
An offer you're genuinely excited to sell, that doesn't require discounting yourself into resentment.
2
Your emails drafted and your page built before November starts.
3
A pre-launch plan, so your audience is already waiting when the sale opens.
4
An actual Thanksgiving weekend. Off. Away from the dashboard.
5
Logistics
How it works
Build
Every session gives you something to act on that day. By the 27th you have a plan, three months early.
3
Watch
Sessions drop each morning, August 25 to 27. Each is up for 24 hours. Watch what's relevant, skip what isn't.
2
Register
Free, ten seconds. You'll get an email the week before with everything you need.
1
Real Sales.
Real People.
Here's what last year's participants said:
- Angela, Systems Expert
BEST SUMMIT HOSTS.
"Mara + Dolly + Bekah deserve the award for best summit hosts, the reminder and update emails are so helpful."
- Janice
I'm feeling ready for my first Black Friday sale, and it's all thanks to you.
"Thank you so much for running the summit. The freebies and speaker gifts were so generous, I'm feeling ready for my first Black Friday sale, and it's all thanks to you."
- Sarah, Fitness Coach
BRAND NEW OFFER!
"I used Black Friday as a time to launch my beta program. I offered 50% off for a January-start program. About 20 folks joined!"
- Dani
BINGED IT ALL!
"I totally bought the all access pass last year (solely because it was available in podcast form), and binged it all. I know this year will be a massive hit!!"
- Kate, Photographer
LOVED ALL THE TALKS!
"I've absolutely loved all of the talks and strategies about automation. As a mom of two tiny humans, anything I can do to automate my business is a huge WIN."
- Alayna, Photographer
THANK YOU.
The explanation of the different buyer types/emails to send made so much sense for Black Friday prep emails and regular email marketing rhythms. Thanks for hosting this summit!
- Coleen
AMAZING
I especially appreciated Gemma Bonham-Carter and Angela Tan's videos. Such great information and inspiration. Take a deep breath and smile a lot this weekend. What you all pulled off was quite amazing.
- Sergia, Pole Dance Instructor
I LEARNED A LOT
I really enjoyed this summit! Great selection of speakers, I learned a lot and already formulated my Black Friday Sale Plan just by listening over the past 3 days!
All 26 sessions during the summit
The Free Ticket
All 26 sessions, yours through December 4, 2026
The All-Access Pass
two ways in
Pick your ticket
Each one available for 24 hours
The private podcast feed, so you can listen in the car or on a walk
Summit CliffsNotes: every session's biggest takeaways, written up
Fillable worksheets, one per session
$1,038 in bonuses, including the Live Q&A on August 28
Speaker freebies and resources
Daily emails so you never miss a drop
$0
always free
$49
until August 24th.
INSIDE THE ALL-ACCESS PASS
We stacked on these juicy bonuses
Yours for $49 today
Valued at $1000+
normally $297
The Complete Summit Debrief: We're pulling the curtain all the way back on this exact summit: the real pitches we used to land these speakers, the funnel and emails that filled the room, and how much the whole thing actually made, broken down line by line. ($297 value)
Live Q&A Session: Join us live on Friday to get your Black Friday questions answered in real time. Bring your offer, your sticking points, whatever's got you stuck, and leave with answers you can act on before the sale. ($197 value)
3
The Swag Bag: A grab bag of done-for-you goodies and resources from our speakers, yours to keep and use in your own sale. ($150 value)
2
Copy & Paste Black Friday Email Templates: 5 proven emails, written and ready to send. From "doors are open" to "last chance," the whole sequence is done for you. Tweak them to sound like you, and hit go. ($297 value)
The Black Friday Subject Line Vault: 100+ proven subject lines to boost opens, clicks, and sales this Black Friday.
($97 value)
1
5
Live Q&A Session: Join us live on Friday to get your Black Friday questions answered in real time. Bring your offer, your sticking points, whatever's got you stuck, and leave with answers you can act on before the sale.
($197 value)
4
The Complete Summit Debrief: We're pulling the curtain all the way back on this exact summit: the real pitches we used to land these speakers, the funnel and emails that filled the room, and how much the whole thing actually made, broken down line by line.
($297 value)
"The only thing worse than not making money on Black Friday is spending a month building something that doesn't sell."
- Brenna McGowan · 2026 Speaker
Your hosts
Mara, Dolly & Bekah
We're three online business owners who got tired of watching people white-knuckle their way through Black Friday, either burning out over a sale that barely broke even, or skipping it and feeling like they'd failed at something.
So we built the summit we wanted to attend. Last year 758 people showed up, and what they kept telling us was that it didn't feel like being sold to. That's the bar we're clearing again.
Mara Kucirek
Email Marketing
Dolly DeLong
Systems & workflows
Bekah Read
SEO & sales pages
Honesty check
Is this you?
You'd rather make more from fewer, better-fit buyers than move volume at 60% off.
You want a plan built in August, not a panic built in November.
You've never run a Black Friday sale, or you've run one that underwhelmed you.
You sell something online: a course, a service, a template shop, a membership, photography packages, coaching.
This is for you if
You already have a Black Friday system that consistently prints money. Genuinely, go enjoy your August.
You're after a quick win. Everyone here will tell you Black Friday works because of the six weeks before it.
You want someone to hand you a discount percentage and send you on your way.
It's probably not for you if
We’ve got answers.
You’ve got questions.
Are there refunds on the pass?
07
Because everything is digital and delivered immediately, no. Grab the free ticket first, watch a session or two, and upgrade once you know it's a fit.
What do I get if I upgrade?
06
All 26 sessions through December 4, 2026, the private podcast feed, the CliffsNotes, fillable worksheets, and $1,038 in bonuses. $49 through August 24, $65 during the summit, $297 after.
I don't sell courses. Does this apply to me?
Our lineup includes photographers, service providers, designers, copywriters, shop owners and coaches. The offer structures and email strategies work across all of them.
05
My list is tiny. Is this still worth it?
Yes, and we picked speakers with that in mind. One of them runs sales to a list of 150. Another teaches partnerships specifically for people whose audience isn't big yet.
04
What if I can't watch live?
Sessions are pre-recorded and released each morning, so you can watch whenever works that day. You get a 24-hour window per session with the free ticket. The Q&A on August 28 is the one genuinely live piece, and All-Access Pass holders get the replay.
02
Is it actually free?
Yes. All 26 sessions, no card, no catch. Each session is live for 24 hours from when it drops. If you want to keep them past that window, the All-Access Pass exists, but you never have to buy it.
01
I'm not sure I even want to run a Black Friday sale.
03
Good. Several of our speakers will help you make that call honestly, and at least one makes the case for skipping it. Last year that was the most watched session we ran.
Twenty-five business owners, 26 sessions, every one built around a sale someone actually ran. You can keep doing the Wednesday night scramble, or you can spend three mornings in August with people who've already made every mistake available.
Three days in August
One decision made properly.
Free · August 25–27, 2026 · Sessions available 24 hours each
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