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Imagine having the best marketers, agency owners, advertisers, copywriters and brand owners right there helping with your BFCM campaign ...
With this free virtual summit, you can. Join experts as they share their top strategies for having your best holiday sales season ever.
From SMS Marketing Secrets...
To Scalable TikTok Ad Strategies...
To Advanced Email Strategies...
Discover Everything You Need To Make This Year's BFCM Your Best Yet!
Stay tuned for more speakers in the coming weeks!
who should attend?
Anyone with a pulse can send an email. But how do you become the brand that gets more opens, clicks and sales than your top 3 competitors combined? Come to this year’s BFCM Summit to see the exact strategies 8- and 9-figure email marketers are deploying now to have primary tab-level deliverability, irresistible offers and creative campaigns that push AOVs and LTVs to new heights. Trust us … You don’t want to get caught on your back foot with a less than stellar email performance in Q4. So come see how you could make email your #1 most profitable channel to close out the year.
No matter what part of an ecom business you touch — shipping, logistics, retention, social media, support — Black Friday affects it. And if you want to be in the know about messaging, trends and common issues that everyone is addressing going into Q4, you need to be here. All the industry’s top thought leaders will be sharing their predictions, insights and exact strategies for supporting your ecom business from end to end. Get instant clarity and connect with your peers at the only event dedicated to the biggest day of sales of the year.
Fact: Your Q4 sales numbers can make or break your client relationships. And with talks of a looming recession, an even more competitive ecom landscape, and advertising costs that continue to skyrocket, beating last year’s sales numbers won’t be a walk in the park … by a long shot! And yet, a handful of agency owners will absolutely crush it for their clients this BFCM and get the lionshare of business in 2023. So if you plan on thriving this season and want to shatter your clients’ goals, make sure you don’t miss a single session of this event. Your competition will be there. Will you?
Hey, media buyers! Let us guess, you’ve heard this before: “Ad costs continue to rise!” “FB doesn’t work anymore!” “Have you tried TikTok ads?!” We know. It’s been the same ol’ spiel from the same ol’ people for the last 12 months. But where are the actual strategies, the actual ad creatives, and the real techniques that media buyers on the front lines are using to find, source, launch, test and scale paid media today? At this year’s BFCM Summit, we’ve gathered the top media buyers in the world (with billions in spend) to share their playbooks with you. So you can close out the year with your best numbers yet … with a lot less stress on your shoulders.
If there’s one thing brands are hungry for in Q4, it’s UGC content. Because nothing scales further, faster and more authentically than a great UGC-based ad. The problem is, a lot of UGC creators don’t know what brands are looking for, what ultimately works, or how to select brands that set them up for success in the long run. That stops now! At this year’s event, we’re pulling back the curtain on every part of the UGC creation process, giving you unprecedented access to what the top creators in the space are doing … what brands want … and, most importantly, what you can do to get a piece of the pie.
It’s your time to shine! Be the hero of your clients’ BFCM campaign by seeing the exact offers, actual email creative, exact sending volumes, post-purchase flows, landing page secrets, pop-up tips, segmentation insights and more(!). This is the stuff that 7-, 8- and 9-figure copywriters are using right now to potentially 2-10x last year’s sale numbers. And you can get a front row seat to their entire strategy at this year’s BFCM. If you want to close out the year on a high note and get results so good that you’re never searching for work in 2023, make sure you’re here!
During last year’s BFCM, almost $1 trillion was spent by shoppers around the world. And many brands saw 6- and even 7-figures in sales in a single day. The problem is, many founders and ecom leaders don’t lay the foundation for a great campaign until it’s too late. Or worse, they sink all their resources into having a great BFCM sale … only to get a bunch of customers and then fail to continue monetizing them. Ouch! If you want to set yourself up for a recording-breaking BFCM and keep that momentum in 2023, make sure you and your team are at this event.
Want to know what can absolutely destroy your BFCM sales numbers? A website that doesn’t convert. Nothing shines a flashlight on conversion issues like the highest traffic day of the year! So get in front of website conversion mistakes (before they rear their ugly head) by seeing what some of the top CRO experts and growth marketers are doing to improve page load speed, boost AOV, and unlock even more sales — from the same amount of traffic — this holiday season with your ticket to this event!
Want to make sure your ads stand out this BFCM? We got you, fam! And we aren't stopping at just this year’s BFCM Summit with a powerful suite of expert designers.
DTC Summits is also co-hosting a separate event dedicated entirely to creative strategy (The Creative Strategy Summit on Sept. 14). And your BFCM Summit ticket instantly gives you free admission to it.
Which means you’ll get access to dozens of industry-leading creators, see their design process, and take away ideas that empower your own creative ideation. All you need to do to watch both is snag a ticket to this one!
your ticket gives you access to every single expert's talk live ⚡
we're adding sessions daily, just back for more soon!
Join your co-hosts as they kick-off the event.
Adam will discuss how to capture higher LTVs to help navigate a recession.
Join Ezra Firestone as he leads a session on all things BFCM.
Learn how you can use SEO to attract warm, bottom-funnel users from Google who are specifically looking for Black Friday deals related to the products you sell. I'll show you how to optimize your site so it can rank in Google, identify keywords related to your products and Black Friday, build out the landing page that users click-through to from Google, and build backlinks to the landing page so its "ranking power" increases and it hits the first page of Google for your target keyword. This is an evergreen strategy, so once this is implemented, you can expect traffic and sales from this page on every Black Friday in the future.
Learn how you can maximize BFCM performance via a/b testing, dynamic personalization, and data collection.
Learn how you can maximize BFCM performance via a/b testing, dynamic personalization, and data collection.
Campaign ideation is hard. Especially when inbox attention is at a premium – and you know that your BFCM campaigns will be competing against zillions of others. #nopressure The good news? Endless angles are hiding in plain sight: in your customer reviews. And the best part? Customer reviews have a unique power to resonate – and convert. Join Nikki Elbaz for a quick and dirty workshop – over the shoulder tutorial-style – and watch how to mine real customer reviews and polish them into BFCM campaigns that stand out.
When it comes to Black Friday and holiday email marketing, a spot in the inbox is prime real estate. But to win the fight for the sale, you’ll first need a winning email strategy. In this session, you’ll learn when and how often to send your holiday campaigns, best practices for crafting holiday email copywriting that converts, and tactics to optimize your email strategy to increase engagement and maximize revenue with every send.
Join Adam Robinson & several other special gusts for an engaging panel on email & BFCM.
As a creative strategist, Sarah will share deep insights on how you can use consumer psychology and consumer behavior to help scale your client’s paid advertising campaigns and maximize sales this Black Friday/Cyber Monday.
Having a streamlined process for creative for Black Friday is a must. Join Tessa Oljaca from Pela, The World's First Compostable Phone Case, as she breaks down how to strategize your creative from concept to close. Plus, she'll give an inside look at Pela’s in-house creative process.
Upsells are king during Black Friday Cyber Monday, but with your most loyal subscribers being inundated with emails from all brands, how do you win the sale and increase AOV? In this session, Ashley will share best practices on effectively emailing subscribers during the busiest sales seasons of the year maximize revenue with every send.
Join Neville Medhora — founder of Copywriting Course and business owner behind some of the largest email newsletter brands — for his special session on running your Black Friday deal with no stress with an auto-drip campaign. Attendees will also be able to see real-life examples and snag templates, with a bonus Cyber Monday.
Leveraging trust over the Black Friday period is essential to driving more sales and bettering your brand. Join the CEO from Reviews.io to learn how you can better leverage reviews and improve customer satisfaction this holiday season.
83% of people received an SMS text message from a business in 2020, and 58% of people say texting is the ideal way for businesses to reach them. But only 39% of businesses use SMS marketing. What once felt like a "trend" is here to stay, and if you nail SMS marketing right now, you'll get a jump on over 60% of businesses who have yet to use this channel. Come hear from an expert SMS marketer share strategies to turn SMS into one of the top 3 revenue-generating channels for ecom businesses and brands.
As someone who has led an agency team of 25+ through several intense BFCM cycles, Joshua will share invaluable insights and info on leading through the chaos and getting your team bought in for the hectic season ahead.
It seems like everyone is talking about TikTok ads right now ... but are you certain you've checked all the boxes for the biggest ecom day of the year? Join Lauren Labeled as they discuss the major pitfalls for Black Friday TikTok Ads ... and, most importantly, how to avoid them.
Too often, marketers worry if other brands are the right brands to co-market with. But we so rarely consider whether *we* are the ones worth co-marketing with. In this session, Amanda Natividad, VP Marketing at SparkToro, will walk you through the new world of co-marketing — and it all starts with becoming a brand that others actually want to partner with. You'll learn some basic principles for how to become your own mini media company, how to find the right brands to pitch to (quick spoiler: bigger brands doesn't always mean better), and how to design appealing offers to your customers.
Performance marketing and creative teams are so individually important, but reliant on each other for success. Evan from Motion will outline best practices around how teams can create harmony between each other to reduce wasted ad spend by producing better creatives.
Working for an ecommerce brand means there’s so much that goes into your day-to-day. Marketing, retention, shipping, custom orders, demand forecasting—oh my! It’s never a dull moment … Especially when Black Friday season hits. You’ve experienced it before: the last-minute campaigns, the delays, the panic and anxiety. Every year it’s the same, except as your business scales there are more concerns to think about. But this isn’t to scare you. In fact, we’re here to help. As automation experts, we'll show you examples of how brands are leveraging marketing and operations automation during Black Friday and Cyber Monday to stay on top of tasks and maintain a positive customer experience during the busiest time of the year.
Join your event cohosts, Amanda, Rob & Chase, for a fun wrap-up to the event!
Attendees love it, and you won't want to miss it.
I’ve attended a lot of ‘events.’ This one was amazingly helpful, inspiring, and fun! I’m talking about right up there with Dan Kennedy live! The speakers were so good you wanted to learn more! You can bet I was copying every link!
So much value here, paper is almost catching fire on the notes and timestamps.
The variety of speakers blew me away. (Especially because they were so generous with their tips and tricks). What an excellent alternative to the Copy Accelerator online gathering!
This is insane - if you're in DTC or anything digital, I'm totally blown away.
Your presenters left me feeling, 'I need to watch that again, like now. (And take better notes).' So thanks for putting together a great event. I usually find online summits to be a waste of time. Not that case here, at all.
"This was awesome, so many notes and takeaways!"
We're DTC Summits, but you probably know us as Rob Allen, Chase Dimond & Amanda Gambill ...
We're 9-figure email marketers with a passion for all things copywriting, DTC and ecom.
So we cofounded DTC Summits, the premier DTC marketing digital events brand.
Our mission is to empower marketing practitioners, agency owners, copywriters, designers & developers from around the world with insights into cutting-edge trends, strategies, and tools. We do this through live events, such as The Black Friday Summit, The Copywriting Summit, The Freelance Copywriting Summit, The State of Commerce, The Creative Summit, and more, with thousands of attendees.