Join your co-hosts as they kick-off the event.

Rob Allen

Founder, Kings of Conversion

Chase Dimond

Partner, Structured Agency

Amanda Gambill

CEO, Click Here Agency

Adam will discuss how to capture higher LTVs to help navigate a recession.

Featured Speaker

Adam Robinson

CEO & Founder, Retention.com

You’ll learn exactly how I prepare for record-breaking promotions in my own $155 million Shopify store. I'll cover:
‍• The Black Friday Buzz Builder “Audience Warming” and why you need it
‍• My Proven Profitable Holiday Sales Page Layout
‍• The Early Bird Percentage Trick
‍• My Holiday Ads Formula
‍• How I increase Holiday AOV and more!

Ezra Firestone

Founder, Smarter Marketer

Learn how you can use SEO to attract warm, bottom-funnel users from Google who are specifically looking for Black Friday deals related to the products you sell. I'll show you how to optimize your site so it can rank in Google, identify keywords related to your products and Black Friday, build out the landing page that users click-through to from Google, and build backlinks to the landing page so its "ranking power" increases and it hits the first page of Google for your target keyword. This is an evergreen strategy, so once this is implemented, you can expect traffic and sales from this page on every Black Friday in the future.

Keval Shah

CEO, Inbound Pursuit

Learn how you can maximize BFCM performance via a/b testing, dynamic personalization, and data collection.

Brad Redding

Co-Founder & CEO, Elevar

Join Dylan for breakdown of what he's learned after running 1,500 split tests for clients.

Dylan Ander

Founder + CEO, Splittesting.com

Campaign ideation is hard. Especially when inbox attention is at a premium – and you know that your BFCM campaigns will be competing against zillions of others. #nopressure The good news? Endless angles are hiding in plain sight: in your customer reviews. And the best part? Customer reviews have a unique power to resonate – and convert. Join Nikki Elbaz for a quick and dirty workshop – over the shoulder tutorial-style – and watch how to mine real customer reviews and polish them into BFCM campaigns that stand out.

Nikki Elbaz

Founder, Nikki*Elbaz

If you aren’t optimizing your marketing efforts to capture the attention of Gen Z, you’re missing out on a massive opportunity. The audience spends 8+ hours a day online, is forecasted to surpass millennials as the largest consumer population by 2026, and over 50% of the demo indicates that they love to buy from new brands.

In this talk, we’ll:
- Explore why marketing to Gen-Z is essential for growth
- Unpack how to capture the elusive gaze of Gen-Z, and
- Learn strategies directly from the brands crushing the Gen-Z market

Alexa Kilroy

Head of Brand, Triple Whale

When it comes to Black Friday and holiday email marketing, a spot in the inbox is prime real estate. But to win the fight for the sale, you’ll first need a winning email strategy. In this session, you’ll learn when and how often to send your holiday campaigns, best practices for crafting holiday email copywriting that converts, and tactics to optimize your email strategy to increase engagement and maximize revenue with every send.

Featured Speaker

Jimmy Kim

CEO & CO-Founder, Sendlane

Join Retention.com's CEO Adam Robinson; Julia Linker, Sr. Director, CRM of Tonal; Ryan Pamplin, co-founder & CEO of BlendJet®; Justin Seidenfeld, co-founder of Canopy; and Michael Wieder, Co-Founder, President, & CMO at Lalo, on an engaging panel on retention.

Adam Robinson

CEO, Retention.com

Julia Linker

Senior Director, CRM, Tonal

Ryan Pamplin

Cofounder & CEO, BlendJet

Justin Seidenfeld

Cofounder & CEO, Canopy

Michael Wieder

Co-Founder, President, & CMO at Lalo

Check the live streaming page for access on Day 2 🤫

Having a streamlined process for creative for Black Friday is a must. Join Tessa Oljaca from Pela, The World's First Compostable Phone Case, as she breaks down how to strategize your creative from concept to close. Plus, she'll give an inside look at Pela’s in-house creative process.

Tessa Oljaca

Creative Director, Pela

Upsells are king during Black Friday Cyber Monday, but with your most loyal subscribers being inundated with emails from all brands, how do you win the sale and increase AOV? In this session, Ashley will share best practices on effectively emailing subscribers during the busiest sales seasons of the year maximize revenue with every send.

Ashley Guttuso

Chief Strategy Officer, Simple Focus Software (GetARPU.com)

Join Neville Medhora — founder of Copywriting Course  and business owner behind some of the largest email newsletter brands — for his special session on running your Black Friday deal with no stress with an auto-drip campaign. Attendees will also be able to see real-life examples and snag templates, with a bonus Cyber Monday.

Neville Medhora

Copywriter, Copywriting Course

Join Wes St. Amand — founder of Dsrupt Media  — for a session on creating viral content people love.

Dsrupt Content helps 8- and 9-figure DTC brands with creating viral ads through entertainment, humour, education and performance marketing. In the last year and 6 months, their ads have been seen 170,000,000 times and driven over $60,000,000 in revenue for  clients.

Want to learn the ins-and-outs of "Super-Bowl ads for DTC"? This session is for you!

Wes St Amand

Founder of Dsrupt Media

Join Danil Saliukov, CEO & Cofounder at Insense, for a special session on working with creators and the logic behind creator-made ads.
‍
Danil has helped hundreds of DTC brands and growth agencies unlock the true power of paid social by engaging creators. His work—spanning more than ten years in martech, startups, and e-commerce—shares a common theme: Growing communities so businesses can scale.

Danil Saliukov

CEO & Cofounder, Insense

Leveraging trust over the Black Friday period is essential to driving more sales and bettering your brand. Join the CEO from Reviews.io to learn how you can better leverage reviews and improve customer satisfaction this holiday season.

Callum McKeefery

Founder & CEO, Reviews.io

Today's consumers have more options than ever to engage with a brand, making it increasingly competitive to capture shoppers' attention, especially during the most critical season of the year, BFCM. Join our session to hear 5 SMS strategies to help your brand stand out to win and retain customers this holiday season.

Featured Speaker

Alexandra Cassis

Director of Growth Partnerships & Enablement , Attentive

As someone who has led an agency team of 25+ through several intense BFCM cycles, Joshua will share invaluable insights and info on leading through the chaos and getting your team bought in for the hectic season ahead.

Josh Johnston

Founder, Hydra

It seems like everyone is talking about TikTok ads right now ... but are you certain you've checked all the boxes for the biggest ecom day of the year? Join Lauren Labeled as they discuss the major pitfalls for Black Friday TikTok Ads ... and, most importantly, how to avoid them.

Lauren Mabra & Lauren Ferry

Cofounders, Lauren Labeled

Too often, marketers worry if other brands are the right brands to co-market with. But we so rarely consider whether *we* are the ones worth co-marketing with. In this session, Amanda Natividad, VP Marketing at SparkToro, will walk you through the new world of co-marketing — and it all starts with becoming a brand that others actually want to partner with. You'll learn some basic principles for how to become your own mini media company, how to find the right brands to pitch to (quick spoiler: bigger brands doesn't always mean better), and how to design appealing offers to your customers.

Amanda Natividad

VP of Marketing, SparkToro

Performance marketing and creative teams are so individually important, but reliant on each other for success. Evan from Motion will outline best practices around how teams can create harmony between each other to reduce wasted ad spend by producing better creatives.

Evan Lee

Head of Creative Strategy, Motion

Working for an ecommerce brand means there’s so much that goes into your day-to-day. Marketing, retention, shipping, custom orders, demand forecasting—oh my! It’s never a dull moment … Especially when Black Friday season hits. You’ve experienced it before: the last-minute campaigns, the delays, the panic and anxiety. Every year it’s the same, except as your business scales there are more concerns to think about. But this isn’t to scare you. In fact, we’re here to help. As automation experts, we'll show you examples of how brands are leveraging marketing and operations automation during Black Friday and Cyber Monday to stay on top of tasks and maintain a positive customer experience during the busiest time of the year.

Tina Donati

Content Marketing Lead, Alloy Automation

Oliver Feuerhahn

Product Manager, Alloy Automation

Join your event cohosts, Amanda, Rob & Chase, for a fun wrap-up to the event!